As 2012 starts to kick into gear, we’re seeing our Clients increasingly coming back to using direct mail as their primary means of communicating with their customers, donors and prospects. Certainly with the Political Campaign Season upon us, campaigns are continuing to use direct mail to raise funds and increase awareness and visibility of their candidates and issues.

With its ability to link “old school” technology with “new school” web and social media technology, print and direct mail continues to adapt to allow marketers increased ability to reach their targets with targeted messages. Through the use of personalized landing pages and personalized QR Codes, the recipient can use their mobile devices to get the most personal and current information available without fighting for the attention of dozens if not hundred’s of e-mails lingering in Inboxes and SPAM folders of unqualified prospects.

Clicking on the QR Code on our Home Page will allow you to download a mobile friendly “AdMail Quick Postal Rate Guide” to help you quickly estimate your per piece postage cost based on size and class of mail and the general distribution of your mailing list. Our Complete Postal Rate Chart is also available for downloading if you need to know specific rates and postal requirements.

While using technology is great, sometimes simply mailing a prospect an actual sample of your product – like a food bar – is all it takes to create the demand that makes your product a success. Drop me a note at brian.schott@admail.com and request a sample of such a mailing campaign whose recent success allowed a Canadian-based Client to qualify as an approved vendor at a well-known US- Based membership wholesale chain of stores.